By Douglas Brownlie,Paul Hewer,Finola Kerrigan
Bringing jointly the newest considering on either famous person manufacturers and megastar tradition from teachers specialising within the box of promoting, this ebook explores a number insightful contexts for you to upload vigor and power to our knowing of the connections among celebrities, markets and tradition. It unpacks the id theoretics that have their origins within the flip to famous person tradition and the spectacle and glamour of mass-media practices. In doing so, the individuals trace at new different types of individuation the place the road among the digital and the particular is blurred, and the place photos of celebrities build and deconstruct themselves. This booklet used to be initially released as a different factor of the Journal of selling administration.
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Celebrity, Convergence and Transformation (Key Issues in Marketing Management) by Douglas Brownlie,Paul Hewer,Finola Kerrigan