Any application software, hardware, or its combination that relates to the process of combining text, sound, pictures, and videos, to create a diversion that holds the attention (entertainment), in the form of multimedia, Infotainment, Immersive and interactive e.g. the technology innovation to develop advanced human characterization and socialization. Including in this category is the application aforementioned through internet medium and mobile devices delivery.
Any application software, hardware or its combination that provides management and technical support to the news, entertainment and marketing industry such as television broadcasting, radio broadcasting, cinema, live entertainment, publishing, newspaper, and internet news.
This category does not include computer/mobile games, animated or computer-generated features or movies.
|Uniqueness||25%||Technology and Innovation|
|Market Potential||25%||Market Share & Potential|
Business and Financial Model/ Strategy
|Functionalities and Features||25%||User Requirement|
Compatibility and Interoperability
|Quality & Application of Technology||15%||Content & Standards|
Product Stability & Reliability
|Presentation||10%||Organization of Presentation|
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