Pakistan Software Houses Association for IT & ITES (P@SHA) is the trade association representing Pakistan's IT & ITES sector. It was registered in 1993 which also makes it one of the oldest ICT associations in the region. P@SHA is the only Pakistani entity globally registered with & recognized by institutions such as the World Information Technology and Services Alliance (WITSA), ASOCIO (Asian Oceanic Computing Industry Organization) and APICTA (Asia Pacific ICT Alliance). With over 450 member companies nationwide, P@SHA has been the voice of the industry, advocating policy initiatives and working towards creating a high growth sustainable business environment in the country.

Now in its 17th year, the annual P@SHA ICT Awards aim to provide recognition to the software and service companies of Pakistan by providing them an opportunity to gain local, regional and international exposure through on-going promotional activities. The P@SHA ICT Awards honors companies at the cutting edge of technology innovation. The awards recognize the achievements of home-grown Pakistani innovators hence, acknowledging creativity, innovation and excellence in Pakistan’s Information and Communications Technologies sector.