The Best in BPO category will be judged in terms of Process expertise, innovative customer service, technology expertise, customer satisfaction and impact on efficiency of the client due to the services provided.

The winning entry could be selected on the basis of a new segment area or market of BPO that has set trends and expanded the BPO market for others to follow. It could also be a company that has shown that despite the challenges faced by service companies in Pakistan, it has continued to scale and grow in the BPO space.​