Pakistan’s Voice in Tech
P@SHA ICT Awards — Recognize. Celebrate. Elevate.
Pakistan IT Industry Association (P@SHA) is the trade association representing Pakistan’s IT & ITES sector. It was registered in 1993, which also makes it one of the oldest ICT associations in the region. P@SHA is the only Pakistani entity globally registered with & recognized by institutions such as the World Information Technology and Services Alliance (WITSA), ASOCIO (Asian Oceanic Computing Industry Organization), and APICTA (Asia Pacific ICT Alliance). With over 1,600 member companies nationwide, P@SHA has been the voice of the industry, advocating policy initiatives and working towards creating a high-growth sustainable business environment in the country.
With over 2250 member companies nationwide, P@SHA is the only Pakistani entity recognized by global alliances such as:
World Information Technology and Services Alliance
Asian-Oceanian Computing Industry Organization
Asia Pacific ICT Alliance
Recognize.
Celebrate.
Elevate.
Now in its 22nd edition, the P@SHA ICT Awards spotlights innovation, creativity, and excellence within Pakistan’s tech ecosystem.
From trailblazing startups to large enterprises, these awards honor game-changing contributions and connect winners to local, regional, and international recognition — including APICTA, investment forums, and global media coverage.
This year’s theme, Recognize. Celebrate. Elevate., is more than a tagline, it’s a call to action.
Recognize the bold ideas changing our world.
Celebrate the people turning ambition into impact.
Elevate them to global stages and lasting influence.
Turning Bold Ideas into
Global Stories
Sets benchmarks for excellence and highlights the top IT & ITeS innovators shaping Pakistan’s future.
Unlocks networking, mentorship, and industry collaborations to foster community growth and opportunity.
Opens global gateways by showcasing Pakistan’s tech potential at international platforms and competitions.
Builds visibility for emerging trends and enhances stakeholder awareness across public and private sectors.
Embodies the collective spirit of Pakistan’s digital ecosystem, standing united for mutual success.